Funnel Analysis

Tracking what percentage of players complete each step in a defined sequence, revealing where and how sharply drop-off occurs across onboarding, progression, or purchase flows.

In games, this means

If 100% of players start the tutorial, 80% complete step 1, 60% complete step 2, and only 20% reach step 5, the sharpest drop (step 2 to step 5) is where the UX is most broken. Funnel analysis makes drop-off visible and locatable. It answers 'where do we lose players?' but not 'why', combine with session recordings or qualitative playtests to understand causation.