Notification Fatigue

The desensitisation caused by too many in-game alerts, popups, and push notifications, leading players to dismiss everything reflexively, including important ones.

In games, this means

A mobile game that sends daily login reminders, event alerts, friend activity notifications, energy refill pings, and sale announcements trains players to dismiss all of them without reading. When a genuinely important notification arrives, a limited-time reward, a friend request, a critical game update, it is buried in the noise. Every notification that is not worth the player's attention damages the credibility of the ones that are.